Customer Relationship Management
Uncover CRM strategies, structure, spending and staffing As the industry focuses on maximizing the lifetime value of customers and manufactures, customer relationship management plays an increasingly important role. Customer Relationship Management analyzes the inner-workings of initiative development, management and improvement processes.
STRUCTURE AND RESOURCES
Learn how innovators develop champions for their CRM programs and rely on cross-functional cooperation. Benchmark investment levels and outsourcing strategies of various programs.
STRATEGIES AND TACTICS
Examine top CRM programs- objectives and goals .Analyze companies efforts to measure customer lifetime value and return on investment.
CHALLENGES AND OPPORTUNITIES
Uncover some of the top challenges CRM programs face today and learn how to overcome these obstacles .Discover how the most successful programs rely on market research to develop customized messages and launch targeted efforts across various media channels and streamline program management and improvement processes.